First of all, if you’re an existing member, rest easy… your rate IS NOT changing.
At Daybreak, we take pride in the uncompromised value we deliver to our members. It’s always about quality, not quantity here. We started as a little crew in the parking lot and now we’ve become a burgeoning fitness family. We are growing, and we’re growing fast. The drastic growth in membership and almost zero attrition rate is a true testament to YOU, our committed members… our COMMUNITY. We thank all of you for your unyielding support and your relentless pursuit of better.
And we don’t take that lightly. We are adamant about re-investing in our business so that no matter how big we get, the fit, form and function of Daybreak will remain the same. To guide our decision-making about where and how to invest, we ask ourselves if it benefits our members by…
- … maintaining emphasis on CrossFit and not dilute it?
- …adding to the quality of our coaching staff?
- …keeping our box as clean as possible?
- …contributing to our state-of-the art facility?
If the answer is ‘yes’ to any of these, then we know it will help us deliver THE EXPERIENCE & RESULTS you want. For example, we’ve recently added to our equipment arsenal, we’ve increased the frequency of our professional cleaning, and we will continue to offer the little things we know matter to you such as complimentary athletic tape, bathroom toiletries, shower gels and shampoos, and more. Our skill clinics will also remain free to members and we will continue to bring you exclusive member discounts on apparel and gear from our select partners.
And because keeping this bar high is of utmost importance to us, we are announcing 1) price locks for existing members, 2) expanded schedule to give you more opportunities to LOVE CrossFit and 3) price increases for new members…
Effective immediately, we are implementing a new pricing policy which will honor all monthly and founders club memberships (unlimited and 3/week) at your existing rates for as long as your membership remains active and continuous. If you are forced to take a leave of absence longer than 1 month, you will be subject to the published rates at the time of your return. If you’re a punch card holder, we will honor your existing punch card rate if you continue to renew your punch card upon use of all 10 classes or at the end of the 3-month expiration period, whichever comes sooner. You will have 1 week to renew from time of punch card expiry. New 5:30am classes added on Tuesdays and Thursdays effective Thursday, May 1, 2014. Many of our members and prospects have asked us for early morning classes so they can accommodate other work/life needs, so we are very pleased to announce that the 5:30am-Mayhem will be in full effect. We will also add 6:30am classes on those same Tuesdays and Thursdays. We will maintain our 6:00am class on Monday, Wednesday and Friday. New specialty classes added on Monday, Wednesday and Friday from 4:30-5:30pm effective Monday, May 5, 2014. Because our pull up clinics were such a hit with members, we are now going to add a series of classes designed to work on specific skills and aspects of CrossFit. These members-only sessions will be based on Mel’s credentials and certifications in CrossFit Endurance (running, rowing), CrossFit Gymnastics, CrossFit Olympic Lifting, among others. We will announce more details on these specialty classes soon. Our latest schedule is located HERE So that we can maintain the quality you’ve come to expect and to be able to offer you these new benefits and expanded schedule, we are announcing the following rate changes that will impact new members who join on or after June 1, 2014: As always, we remain contract-free. If you have a friend or family member considering Daybreak CrossFit, now is the time to act before our rates go up. A Note on Discounts: We provide discounts on membership rates for our local heroes (who include teachers, fire, police, military and other first responders) and for families and couples.Members “Grandfathered” Into Rates
More Classes Added to Schedule
Rate Increases for New Members
